How much an average App Developer can earn??

Nowadays, an Android Developer can earn lots of money just by creating apps.Many beginners who just join the android development community wants to know exactly how much they can earn.I’m writing this article to answer this question, If anyone have other question feel free to ask me in comments.

Apps market has grown substantially over the years, researchers predict continued growth in future.According to a research mobile internet usage surpassed computers in the year of 2014, this research shows us that 80% internet users are using internet on their phone.It’s not wondering that’s why so many companies, Developers and entrepreneurs are rushing to develop mobile apps.There are three major mobile platforms are there as we know Android, Apple’s iOs and windows.

Based on those platforms three huge markets are there:
1.Play Store(Google)
2.Apple Store
3.Microsoft store

How those Platforms influence app markets

After lots of research, we found out that on 20/2/17 there are roughly 1.6 billion devices are running on android not only that we also found out that in average daily 1.5 million users are joining with android family.As you are thinking yeah it’s a huge market.Some of my readers may be thinking what about is for them, roughly 715 million devices are running on iOs.

How much money you will income by creating app directly depend on which platform you choose due to market penetration and platform popularity.To understand the difference between earning on different platforms, we summarize some data for you,

 
Android
Apple
Microsoft
Number of Users(in millions)
1600
715
12
Number of Apps(in millions)
2.8
2.2
0.6
Number of downloads(in billions)
65
140
.65
 

By, looking at this it is clear that Apple is winning the game in terms of the total number of apps and
number of downloads.By Taking those records we can create an expected revenue per download for the developers (These revenues may not be correct due to the majority of apps will fail only some of them will succeed, but to give our readers an idea we are trying to make an average here).

 
Android
Apple
Microsoft
Number of Apps per developers
5
5
3
Number of downloads per app
70,000
42,000
5,023
Revenue per download
$.01875
$.1
$.1538

 

Comparing to others android apps have lower revenue, giving around 2 cents for every download.
From all those figures, we tried to find out how many app developers earning $5,000 or more per month on their apps. The leader in this category is Apple’s iOS platform with over 25% of its developers earning over $5,000 per month. Because of its continued market penetration, Android is also a well-regarded platform. 16% of its app developers earn over $5,000 per month in revenue.

App monetization and ads

Maybe you have seen many top ranking apps on play store which are free.So how they make a profit??
They earn money by ads and in-app purchase.If you intend on making money from ads then you need to make sure your app is something people are going to want to use regularly and for a long time. Most mobile ad networks such as Google’s own AdMob work on a ‘PPC’ or ‘RPM’ basis. These mean ‘Pay Per Click’ or ‘Revenue Per Impression’ which in turn mean that advertisers pay you only when someone actually clicks on an advert or when they watch a short video without skipping it. This is why free apps like Dragons force you to watch videos to get extra gems.

The precise amount you earn per click or per impression varies based on a lot of different factors. These factors include the popularity of your app, the subject matter, the region and more. But don’t be surprised if, to begin with, you are only getting a few cents per click. RPM is also often worked out per 10,000 views – which means you’ll need a lot of people to use your app before you earn anything from it at all. Some ad networks also have minimum payouts making an overnight pay-day even less likely.

Let’s assume you have an android app with 10,000+ downloads, how much you get by ads matter most on how many users using it daily not on how many actually install the app.

Consider you have 1k active user daily each giving 2 impressions and 0.10 pm
1000 × 5 = 5000
So you will earn 0.50$ per day.
If 10k active users
5$ per day!!
There is a huge opportunity in making money on those ads, as ad market is growing exponentially
how much people spend on ads in us

 

 As you can see ad market is growing day by day.

My View as Developer

Every app developer dreams to build the next most earning app but, as there are many developers are out there it’s not easy to hit the next big. At the end of the day, if developers want to make a decent amount of money then it’s not easy then before, but you need to be smart about the way you market and monetize your product. This means understanding the market and having a plan for your business model before you even settle on an idea. I can give you an idea about it,  

 If you have an app in which 1k active user daily each giving 2 impressions and 0.10 CPM(Cost per thousand)

1000 × 5 = 5000
So you will earn 0.50$ per day. 
then in a month you will earn 0.50*30=15$
if  you uploaded 10  apps you will earn 15*10=150$
if  you uploaded 20  apps you will earn 150+150=300$
Soon, it’s just a basic start if your app is good you will easily get 1k users daily and most interesting you are getting that much only by ads and other lots of options there for earning like an In-app purchase.
 
If you have any queries, tell me in the comment. I will try my best to solve your problem.

 

 

 

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About the Author: Anup Das

Hello, my name is Anup Das. I'm a blogger who is addicted to programming.

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